Digital
Beyond the camera — websites, brands and software I dream up, shape and ship. Same eye for detail, different tools.
SaaS · Web app
In betaFounder — concept to launch
Kitchen-costing software for chefs. Type in ingredient prices once, build your recipes, and Pleach returns the real cost per portion and food-cost % for every dish — catching the money-losing plates before service. The whole thing is mine, from the first idea to the product, the design and the marketing site. Currently in free beta.
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Personal brand · Consulting
RunningWebsite · Brand
The other half of my working life. Chef and kitchen consultant in Sydney — co-founder of Atelier, awarded a Bib Gourmand in the inaugural Michelin Guide New Zealand — helping venues fix the numbers and lift the experience. The site, the words and the brand are mine, top to bottom.
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Creative agency · Brand
In progressWebsite · Brand
A creative agency across three time zones — Paris, Auckland, Sydney — built on marketing, social and content, and photo and video people stop for. I'm one of the three saboteurs: I built the site and I run the brand, from the identity to the voice. Still under construction.
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E-commerce · Brand
In progressWebsite · Brand · Photography
Handcrafted leather harnesses, sashes and belts, made to measure in Auckland and shipped across Australia & New Zealand. A full package: the online store, the brand and its bold visual language, and the product photography — all mine.
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Nightlife · Campaign
RunningMarketing & brand
An underground Auckland club night — ticketed, intimate, 120 capacity, no door sales. I run the marketing and brand: the identity, the drops and the campaigns that fill the room.
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